RightSizeLife.com

RSL Business Profile and FAQ

Business Profile and FAQ

Rightsizelife.com is an online magazine and community serving households in NW Ohio and SE Michigan. Rightsizelife.com is a locally focused and supported publication, striving to bring its readers information on events, shopping tips, lifestyle, regional culture, entertainment, festivals and local businesses. Our goal is to assist our readers in finding local businesses, goods, and services while highlighting the benefits of a locally focused lifestyle.

Demographics:  The target reader area of Northwest Ohio (including greater Toledo) has approximately about 360,000 households.  Southeast Michigan (excluding Greater Detroit) has an additional 50,000 households making total local and regional reach of 410,000 households. 62% of these households are households without children, which make up the substantial focus of the local movement.  This puts 254,000 households in the primary market.

Editorial Concept:  Rightsizelife.com strives to remain banner and extraneous ad free. We are a subscription/local advertiser based model working to keep superfluous and non-readership specific advertising from the site. Our guiding principal is:  Remain locally focused and locally supported. Rightsizelife.com uses local freelance writers, photographers, graphic artists, and designers. We do not generate content through “exposure” or “publication credit” schemes. In partnership with our subscribers and business sponsors content contributors will be compensated for their talent and contributions at a fair wage scale.

Primary Programs:  Rigthsizelife.com provides a minimum of one published article a week as a cover story. Articles include lifestyle, local interest and culture, local business profiles, cooking, and event highlights.  We also produce shopping features that highlight local business and services along with other “roundup” style articles that strive to keep our readership informed on our local and regional community.

Secondary Programs:  Rightsizelife.com provides calendars and point information on local events and businesses. This year’s examples include a full Restaurant Week guide (device friendly), a full Farmers’ Market Guide (device friendly), a full round up of regional festivals (device friendly and searchable by location, festival type, and date), and numerous special interest shopping guides targeted at key peak retail times (example: Valentine’s Day shopping article featured a fully hyperlinked guide to local candy stores and chocolatiers).

Ongoing and future features include:

  • Toledo Area Business Central: A fully searchable, map ready, local business and service directory. This is a truly local directory with no national chains or corporate owned franchise contracts accepted. It is searchable from the front page of the site and service includes blind contact form to hidden email allowing customers to contact business without exposing the business to unwanted email spam
  • SOS {Shoppers on Site}: A twice monthly roundup of local markets providing services for those in smaller households. Markets are chosen by the creative staff and cast a wide net around the area. Markets include general markets along with specific focus markets (ethnic, health food, produce, meat, etc.). A couple of smaller national chains are occasional covered (Fresh Market and Fresh Thyme as examples) because of their household size friendly service and products. Specific or featured listings can be purchased weekly. SOS is not limited to just market shopping but is often theme based (Local Artists for the Holidays was a 2016 example).
  • TAFI (Toledo Area Festival Information): A mobile friendly listing of area festivals, from small church festivals to state fairs. Very basic listings are free (name and date) but additional information (map embeds, web links, exact times, schedule of events, etc.) can be purchased to enhance the listing. TAFI is searchable by key word and by festival type, along with date. Recurring events (Farmers Markets) are also included in the listing.
  • GlassCity Entertainment Online: Coming in the fall of 2017 this entertainment calendar will allow the user to fully search for local entertainment by location, time, genre, band/act name, or any combination.
  • GCGC (Glass City Generated Content): A paid section of professionally written articles allowing our retail sponsors to communicate directly with our readers in a meaningful way about their products, service, or business. Articles are usually 1000 words, written by skilled freelance writers, and run a minimum of 2 weeks on the magazine front page. Additional ads, events listings, or advertising can be purchased to run in conjunction with the article. GCGC receives full “feature” treatment including right of placement for the week and social media blitz.
  • RSL Video: A video feature, usually every 6 weeks, providing a helpful cooking or lifestyle tip for people living solo or in pairs. Previous videos include Mash Potatoes for One, Small Batch Chili, and Stove Top Pizza for Two. Videos run 6-8 minutes and are followed by a written article. Video sponsorship is available.
  • RSL Direct: Event discounts, coupons, and other exclusive savings for subscribers only. This is a project under development with our sponsoring partners.
  • RSL Podcasts: Providing monthly interviews with local merchants, service providers, performers and artists. This project is under development.

Web Hosting and Social Media:  Rightsizelife.com is a fully hosted web based magazine utilizing the powerful WordPress engine. The domain name and rights are secured under the supervising publisher of Right Size Publishing, LTD. Rightsizelife.com has a broad scale social media presence including Facebook, Twitter, Instagram, and Pinterest. Other social media vehicles are being integrated as they become more widely used. In addition, Rightsizelife.com has secured SSL certification, allowing the site to be listed as “https:/”, a rapidly growing requirement for local sites to have to integrate with organizations and other global service providers like Google maps and driving direction. This also gives the site additional search engine priority in many search engine algorithms.

Corporate Data

Rightsizelife.com

A Publication of

Right Size Publishing, LTD

PO Box 1344

Maumee, OH 43537-1344

419-250-2212

rightsizepublishing@gmail.com

Facebook at:  @rightsizelife

Twitter at: #rightsizelife

Instagram at: @rightsizepublishing

YouTube:  RightSizeLife.com